With all of the hoopla over the ice bucket challenge, many
people are unaware of its local Schuylkill County origin.
Some say it had it began in the late 19th century
in Mahanoy City at the Kaier Ice Plant.
Others say it began at The Knickerbocker Ice Co. located at Tumbling
Run. One stubborn hold-out believes it began at
Rita’s Italian Ice outside of Schuylkill Haven on July 4, 2013.
While these people differ, they all agree that the ice bucket
challenge, which has raised so much needed money for ALS research, had its
start somewhere in Schuylkill County.
Ice blocks in Mahanoy City
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Well-respected historians argue that when 19th century beer baron Charles Kaier built a
large ice plant in Mahanoy City for the purpose of keeping his beverage cold,
someone got the bright idea to raise money to combat the bleenia epidemic
plaguing northern Schuylkill County. As we all know, carpal funnel-cake
syndrome(CFCS) was plaguing the southern end. Some of those who resided on the dividing line of northern and southern Schuylkill County
suffered from both simultaneously. Poor bastards.
The first ice bucket challenge got off to a “pour” start
(pun intended) as the ice at the Kaier plant consisted of large, heavy blocks. The small, drink-size ice cubes (as well as
rubic cubes) were not yet invented. The
idea was for a notable personality, such as Nicholas Biddle, Captain Jack
Crawford or Judge Pershing, to challenge five others to have an ash tube full
of ice dropped on his or her head.
The ice drop was to
be captured by camera by nationally recognized photographer, George Bretz, who we all know, gained
his fame taking action pictures of anthracite coal miners. Bretz had volunteered his services after
seeing first-hand the scourge of bleenia at a block party in Mahanoy City. The compassionate shutter-bug wanted to help those afflicted with this
strange greasy, potato pancake obsession.
Once developed, his photographs were to be mailed
to the Shenandoah Herald, the Miners Journal, and the Mahanoy City Record
American for the world to see (or at least parts of Schuylkill County to see). Remember that cable television had yet to be invented in Mahanoy City yet; newspapers were the main method of communication (
besides the lost art of talking person-to-person). It would be decades before Schuylkill Countians
would be hooked on cable television with entire families gathering around the television set to watch such classic shows as The Real McCoys, Sea Hunt, and (The Fully Clothed) Dating Game, which didn't insult our intelligence and were story and character driven; not the garbage that is on today.
In those early days entertainment was confined
to the newspapers’ crossword puzzles or, if none, spending hours looking for any misspelled words.
It was believed that
the ice tub challenge would then “snowball” (pun intended) as readers would hurry
to join in on the action after making a donation to Stamp Out Bleenia.
It was a very, very complicated operation.
strong women with tongs
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It needed the cooperation of the brewery baron, the U.S. Post Office, the ice plant, the Knights
of Labor, Western Union, iron and steel entrepreneur Charles Atkins who
manufactured the ash tubes, the fledgling telephone company and, most
importantly, big, strong women with tongs to lift the ice into the tubs.
ice tub challenger
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Unfortunately the ice tub challenge was a disaster with too
many people received concussions, fractures and cold shoulders
(not necessarily in that order) from the weight of ice blocks. Only $5.85 cents was raised before expenses
were paid to combat bleenia. George Bretz was so appalled by the injuries and
horror that he witnessed that he retreated back into the shelter of the coal mines,
but not before taking the $5.85 to spend on bleenies.
Insult upon injury.
Several years later the challenge was revived after the
Pottsville Iron and Steel Plant created a primitive, hand-held tray to make small cubes of ice, making
the ice drop challenge less hazardous.
The original trays contained only four cubes each.
Tumbling Run was the site of the revived event, raising several hundreds of
dollars to combat CFCS.
Incidentally, the Tumbling Run event was also the precursor to the wet tee shirt contest, that we all take for granted but hold dear to our hearts, after one man's
long johns got soaking wet. Women were not permitted into wet tee shirt contests until after decades of protests, demonstrations and marches resulted in the passage of the Equal Rights Amendment to the Constitution. The popularity of that contest soon sky-rocketed.
Unfortunately the Challenge
faded quickly into obscurity as Schuylkill Countians were more interested in
using the smaller cubes to make mixed drinks such as Scotch on the Rocks for immediate consumption. It would be decades before the local
population enjoyed cocktails which made life so much more comfortable, such as the frozen banana daiquiri, the Singapore Sling and
Sex on the Beach.