The Maroon Cheerleaders

The Untold Story of the Pottsville Maroon Cheerleaders

Before the 1925 NFL championship season, the Pottsville Maroon cheerleader squad was composed of only unemployed coal miners. In fact it was not until 1920 that women won the right to cheerlead when the 19th Amendment to the Constitution was finally ratified.

"The right of citizens of the United States to cheerlead shall not be denied or abridged by the United States or by any State on account of sex."

Seeing cheerleaders was rarely a reason to watch a football game prior to the Constitution being amended, unless one was interested in watching dusty laidoff coal miners jump up and down. In 1924 it was decided that the cheerleading squad needed a new image and a decision was made to drop the miners and select an all female squad from the local garment factories in the Pottsville-Minersville area. This shrewd decision was based on "Dr. John" Striegel’s idea that a change to the cheerleader image was necessary to boost attendance. Apparently goldfish swallowing and flag-pole sitting were catching on in the coal region, luring many football fans away from the games. Now that the Maroons were going to be part of the NFL, it would be embarrassing for the franchise team to have lower radio ratings than amateur gold fish swallowing and amateur flag pole sitting. Radio coverage on WPPA of both of these crazes was pushing football off of the airwaves. Something had to be done.

The Miss Pennsylvania factory was selected to totally redesign the cheerleader outfits. Gone would be the heavy boots, bib overalls, and miner’s helmets. At first babuskas, woolen overcoats and arctic boots were experimented with, but within two weeks a more modern, feminine flapper-type outfit was chosen –daring for the times. Apparently the mostly male audience desired to see a little more flesh and an exposed calf would have to do, to the outrage of many of the local clergy who gave sermons on the ruination of western civilization if the lower back of a woman’s leg was exposed on or off the playing field.

That spring hundreds of young women converged at Kings’ Plaza where the Maroons played their games to audition; all sharing a single dream of being selected. The preliminaries, semi-finals and finals of the auditioning process were all held in that parking lot and resulted in twelve young women being picked to head off to Cheerleading Training Camp high atop Sharp Mountain. The process of turning civilian garment workers into professional cheerleaders has been described as a form of conditioning in which the inductees are encouraged to submerge their individuality for the good of the squad and the results were obvious.

For six grueling weeks, these candidates were transformed from fragile whiny and annoying young girls to powerfully disciplined young women, rehearsing for ten hour days, six days a week. Their diet consisted of football staples such as nacho cheese sauce, funnel cake and soft pretzels and it showed.

Besides the physical endurance, the candidates attended classes on grooming and personal hygiene, and diction. The latter was most important as the cheerleaders had to perfect the Schuylkill County dialect. They studied under the tutelage of language professors and anthropologists every Saturday from one o’clock until three thirty, or as one would say “one o’clock ‘til tree turdy.” Time would be spent mastering such common words such as dis, dat, dem, dese, dose, dere, dat dere. Ain’t that right?

In 1925 the revamped cheerleader squad debuted to the loud roar of approval from those in attendance at the games as well as from the patrons of Radzievich’s supermarket and Palarmo’s Restaurant who happened to be there during game time.

These girls were hot!

With the help of the reinvented cheerleaders, the Maroons went on to win the NFL championship that year by distracting the opposing teams with their pom poms, human pyramids and exposed calf muscles.

The rest is history and the stuff that legends are made of.